The brand is the controller and owns its data. DEPARTMNT is the processor, under contract.

Can a fan delete their data?

Yes: a fan can delete their own account from the account drawer at any time, or ask the brand.

Audience

Everyone Who Said Yes, on One Record

Core's Audience view is a fan CRM built from taps: everyone who said yes, with what they tapped, what they hold and when they came back, on one record that belongs to you.

Core, the Fans view: a record per fan with tier, tags held and last seen

What It Does

A record per fan
Everyone who said yes, with what they tapped, what they hold and when they came back.
Consent kept beside it
Fans, segments and campaigns. A record per fan, with consent kept beside it. Exports are consent filtered and watermarked.
Grow
Turn the people who came into the people you reach: segments and campaigns, triggers when something happens, and exports. An API and webhooks follow on Agency and Network once they ship.
Connect
Consent, contact and follow.

Audience in the docs ↗

Presence, not behaviour. Core is consent first and records who was there, not what they did.

In Use

H.LLSA consented fan record built from zero across 50 countries, showing who turned up most often, across shows and objects.Read the case study ↗

Questions

Who owns the data?: The brand is the controller and owns its data. DEPARTMNT is the processor, under contract.
Can a fan delete their data?: Yes: a fan can delete their own account from the account drawer at any time, or ask the brand.